Design is an act of service, turning seemingly incompatible elements into meaningful ideas.
Through my creative process, I combine the joy of craftsmanship with a disciplined, adaptable mindset that I’ve applied across diverse environments and companies. I build compassion in the only way I know how: by experiencing what people go through.
I have extensive experience establishing foundations for creative teams and fostering collaboration across disciplines such as engineering, marketing, and production. By bringing together diverse perspectives, I help solve complex challenges and drive innovation through multidisciplinary teamwork, advocating always for quality as the tangible expression of care for people, and striving to create solutions that genuinely enhance their work and lives.
📚 Education
2020 - 2023
Master of Business Administration. Gies College of Business, University of Illinois – Urbana-Champaign, Illinois, USA.
2003 - 2009
Mag. Des. Ind. (Industrial Design). Graduated with honors. University of Applied Arts – Vienna, Austria.
✏️ Work
🇦🇹 Austria
2025
Senior Customer and Product Experience Designer Mavie Next GmbH
Why
Define customer and product experiences across business units, setting the foundation for a unified user journey through home, work and clinics.
What
Research and design of convergent solutions across health contexts where this nascent brand is establishing its presence in Central and Eastern Europe.
Wow
Developed visions for the future of customer and user experiences in healthcare across home, work and hospital contexts. These constitute a shared direction and alignment among multiple business units towards the company’s future.
🇮🇳 India
2024
Autonomous Work
Why
Reflecting my commitment to honesty and respect, I strive to help brands align with their values to uplift themselves and those they serve.
What
Develop strategic solutions that merge customer insights with creative thinking and actionable business strategies.
2024
Full Time Parenting
Why
I embraced this opportunity to focus on family relationships and personal growth.
What
Dedicated time to nurturing my daughter through shared experiences in India, Austria, Germany, and Colombia, fostering her connection to her roots.
2021 - 2024
Senior UX Manager for Trimble UX Studio, India
Why
Built and led a 14-member UX team, integrating design expertise across business units to drive consistent, user-centered experiences.
What
XR Design system - Designed and published Trimble’s Modus XR system, standardizing testing and interactions for mixed and virtual reality devices.
Design management & leadership for Trimble's XR experiences, including Trimble Connect for MR, Trimble Field Link MR and SketchUp XR.
Wow
Centralized Trimble’s UX Made in India, fostering consistency through cross collaboration between UX-ers serving different business units.
Global Hackathon 2023 - Category Winner.
2017 - 2021
Associate Creative Director for Trimble's Horizontal Development Team.
Why
Position Spime’s (a horizontal business unit) UX-team within the company’s landscape through creativity, high quality work and a relentless working culture.
What
Creation, design & leadership of an AI-powered tool for multidisciplinary development teams to automate visual product design using image recognition.
UX design & leadership for Trimble Connect for HoloLens v1.0 - v3.1. Mixed Reality component of construction management suite Trimble Connect. Produced by Trimble Inc. Chennai, India & Westminster, Colorado, USA
Wow
Prioritized effectiveness over efficiency, leading into a sustainable creative process, defining bandwidth distribution and dedication guidelines to foster quality.
Global Hackathon 2019 - Trimble Inc. Grand Prize winner.
🇦🇹 Austria
2011 - 2016
Project and Design Manager at BOA büro für offensive aleatorik
Why
Conceive, lead and execute projects in diverse creative fields, like UX, exhibition, installation, interior, graphic and product design.
What
Simulation design, production and prototyping for Urban Menus v0.0 using 3D-modeling and Unity (game engine).
Exhibition design & execution of Campus WU, a holistic history.Washington, USA | Buenos Aires, Argentina | Pune, India.
Design, visualization & design management of FLiP - Financial Life Park, Erste Campus. Temporary facade installation at the Erste Campus.
Design & visualization of Landmark WU. Entrance signal for University of Economics and Business, Vienna.
Conception & design management for up-cycling bags Campus WU. Marketed by Campus WU GmbH, Vienna. Producer Gabarage Upcycling Design
Design management of construction site hoarding for the new Campus of University of Economic Sciences, Vienna.
Wow
Engaged in wide spectrum of creative activities, reinforcing role as generalist and maturing in time and design management.
2010 - 2012
Co-Founder taliaYstudio (formerly taliaYsebastian) with Talia Radford
Why
Co-founded a design studio focused on human-centered innovation and conceptual design.
What
Co-conception, design & production of interactive installation The Committee of Sleep – Museum for Applied Arts, Vienna. In cooperation with OSRAM & dkia.
Co-conception, design & production of exhibition Mind Blowing Heroes for James Dyson Award 2010, Austria.
Wow
Worked through the intricacies of entrepreneurship, defining what I am good at and not.
iF Product Design Award ® 2013, Product Design for PATO - Teething Toy – Munich, Germany.
Solo exhibition „The Committee of Sleep“ at the Museum of Applied Arts by taliaYsebastian. Part of the series „Angewandte Kunst. HEUTE“ (Applied Arts. TODAY)
red dot ® Design Award 2012, Product Design for PATO - Teething Toy – Essen, Germany.
🇮🇳 India
2009 - 2010
Intern UX Department for interaction design at Spime Technologies
Why
Seeking adventure and responsibilities, nurturing work experience and practice leadership as solo-designer in an Indian start-up.
🇦🇹 Austria
2008
Intern for product and concept development at EOOS-Design GmbH
Why
Hungry for real life experience in the world of design, provided to me through multiple projects in furniture and accessory design.
