Staged like a comic tableau, each object faces its alter-ego within a walkable graphic landscape. A minimalist layout, focused lighting, monochrome surfaces, and hand-crafted models placed full attention on each nominated design.

Heroes have long been represented as collectable and sought-after comic characters, whether in print, animation or model form. From comics derives the dramaturgy of the entire exhibition: models/objects are set in a backdrop of their own shadows- their alter-ego - as they are illuminated in their own lime-light; visitors can collect and swap hero cards, of which a total of 10 completes the pack; the information flyer for the exhibition is in a comic museum ticket.

Last but not least, a Dyson Air Multiplier® rendered homage to the James Dyson Foundation.

Graphics by the artist Mariano Margarit.